This report into the 2016 US Presidential election looks at the latest innovations in political campaigning techniques, contextualises the fake news scandal within broader changes to the media landscape, and looks at how electoral authorities, news organisations and political campaigners might adapt to these changes in the near future.
The report has been written by Jack Barber, Account Executive at Hanover. As the winner of the Mackay Award, established by Hanover in memory of the agency’s founder Gregor Mackay, Jack spent five weeks in the autumn of 2016 observing the historic Presidential race from Washington DC.
This extract from the report first appeared in Reaction.life on 6th April 2017.
Download the full report here.
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