hanover celebrates double-award win in crisis management
hanover has won the PRCA crisis management award for their work for the NHS Cancer Screening Programmes, making it their second win in this category after picking up a pan-European Sabre award earlier this year.
In February 2009, reality TV star Jade Goody announced that the cervical cancer she had been diagnosed with just six months prior was terminal. As the media and the public searched for answers, an intense and clinically unfounded campaign fronted by a national newspaper began to call for a reduction in the cervical screening age from 25 to 20 years.
hanover provided both strategic crisis communications counsel and hands-on press-office support for the Programme, enabling it to achieve share of voice, argue convincingly for the maintenance of the 25 age limit, protect its reputation, and capitalise on the opportunity to get its messaging across to a hard-to-reach group. Ultimately, the number of women taking up the offer for cervical screening increased by 12%.
The PRCA awards are voted for by peers in the sector and recognise the best that the UK's PR industry has to offer.
hanover was also shortlisted for the second year running for ‘Consultancy of the Year’ by Public Affairs News.