Heart UK
Heart UK - The Cholesterol Charity
We delivered an integrated public affairs campaign which successfully won policy changes to help identify and prevent the effects of raised cholesterol, the single greatest risk factor for heart disease, which is the UK's biggest killer.
Over a number of years, we campaigned for cholesterol and other heart check-ups to be made available on the NHS, and for a public-funded awareness campaign about the risks of a diet high in saturated fat. We worked with HEART UK to build a broad base of active Parliamentary support, made presentations to senior levels of Government, delivered national and broadcast media coverage, and worked with other charities and advocacy groups to present a united approach. In 2008, Gordon Brown announced the NHS Health Checks for people aged between 40 and 74, and HEART UK is the lead partner organisation in the Food Standards Agency advertising campaign on saturated fat.
The campaign was shortlisted for Best Policy Campaign in the Communiqué Awards 2008.