Capio.

The Challenge…
To assist major private hospital group Capio Healthcare UK to win and implement government contracts to provide NHS services.
           
What we did…
We developed an integrated communications strategy involving high-level government and political engagement, plus corporate profile-raising amongst health and policy audiences. This was underpinned by a detailed study of
Capio’s profile and perception. After contracts were signed, local NHS
engagement and media activity supported the opening of Capio’s nine NHS Treatment Centres. Our 24/7 press office continues to handle media issues
for the group’s 30 hospitals.  

 

The Results…
Capio signed the largest Independent Sector Treatment Centre contract and has over £250m of NHS contracts to date. hanover helped Capio build productive relationships with government and health organisations, defending and promoting Capio in this highly controversial policy area. This includes everything from positive national and local TV coverage, to preparing the then CEO to provide

oral evidence to a hostile Parliamentary Committee on changes to NHS policy,
to board level counsel on Capio’s first ever corporate advertising campaign.

 

Sarah Gillson, Communications Manager
"hanover has great insight and experience. The team have given sound advice
and sure-footed implementation from start to finish."