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Hanover - Uncertain Times Require Uncommon Sense

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23 Nov 2018

Click to read Decoding brand reputation in the age of artificial intelligence

Artificial intelligence is now part of everyday life, its uses ranging from scheduling meetings to digitising bank cheques. And the possibilities for future developments are vast. Companies are adopting AI to help innovate and improve processes, and those that aren’t doing so risk being left behind.

Businesses that fail to communicate their AI implementation strategy effectively could find themselves open to censure from shareholders, investors, employees and the public.

In the hurry to harness the benefits of AI, however, there lies a risk to reputation. Businesses that fail to communicate their AI implementation strategy effectively could find themselves open to censure from shareholders, investors, employees and the public. In the absence of strategic communications, good intentions can easily be misunderstood, creating a damaging brand reputation gap.

The AI landscape is changing rapidly, and calls and plans for regulation are taking place. Companies need to engage in ongoing conversations with policymakers to demonstrate that their intentions have a wider benefit to society. Otherwise, they may find themselves beholden to regulations and legislation that is not fit for purpose.

This report, produced by the team here at Hanover Communications, examines the benefits and challenges that businesses face when implementing AI, and offers practical advice on minimising the reputation gap. It also includes exclusive research commissioned by us on the public perception of AI and how it may affect the nature of jobs.

Read the full report above or by clicking here.