6 Dec 2018

At Hanover, we’re seeing a positive shift in our relationships with existing and prospective clients. Instability in political and economic environments means that more and more we are required to provide an extra depth and scope in our consulting, that coincidentally, the talent of today is also craving in their work.

Being a smart corporate communicator or a deft political operative is not enough unless we immerse ourselves in strategies that drive growth, understand the technologies that are transforming productivity, or appreciate which business models are most sustainable in a rapidly changing world.

In order to fully engage with our clients’ needs, we need to understand their businesses, far beyond the communications function. We need to know what drives their decisions, and how certain actions can have consequences on other parts of the business. It’s also important that we understand how they operate, at a more granular, fundamental level.

To these ends, we’ve worked with advisers from the world’s top leading business schools to develop our bespoke leadership training programme called “The Accelerator”. With modules ranging from understanding strategy, negotiation skills and financial accounting, it’s designed to provide intensive learning and development for our senior managers to help broaden their thinking and business skillset.

This level of MBA knowledge and insight arms our talent with the expertise and confidence to advise boards on a strategic level, to widen our ability to help our clients beyond solely their marcomms departments. This moves the work of communications up the value chain.

This enhanced skillset allows our talent a wider scope in which to develop new and unique ways to help our clients, whether it’s to help them build their brand awareness, manage reputation, engage with governments and policymakers, or navigate times of crises. The programme is underway, and members from the first cohort are already seeing how it has a tangible, practical impact on their professional lives. According to Claudia La Donna, Director of Hanover Brussels’ Digital Policy Practice:

“The tools, techniques and contextual knowledge that I’ve gained on this programme have transformed the way I work. I view my clients’ businesses differently now, which has allowed me to provide communications and public affairs advice that doesn’t simply support their plans, but helps drive their management strategies. Clients appreciate that we can provide this added value, which is important in today’s competitive world.”

The Accelerator is an extremely important addition to the already successful Hanover Academy, our cross-group, cross-level learning and development programme. It is a demonstration of our commitment to our talents’ personal development, as we help them to boost their learning in key areas that are critical to their successes as future leaders. The programme runs for a year, and we look forward to seeing how our first batch of alumni will thrive and develop with the skills and knowledge they’ve acquired.