The basis of strong and sustainable growth isn’t just acquiring new customers, it’s keeping them. Raising awareness and enriching engagement with audiences fosters the kind of loyalty that converts into increased sales and passionate brand advocates.
As the NFL’s lead UK communications consultancy, we were retained to raise the profile of the league in the UK. We provide support on: corporate communications, campaigns and content, public affairs, media relations and CSR.
‘ THE TEAM HELPED US BROADEN OUR PRESENCE ACROSS ALL FORMS OF MEDIA AND BUILD IMPORTANT RELATIONSHIPS WITH GOVERNMENT AND OTHER STAKEHOLDERS. THEIR STRATEGIC THINKING AND CREATIVITY ENABLED US TO GREATLY EXTEND OUR REACH.’
After eight seasons of playing regular season fixtures in London, the NFL wanted to supercharge the number of fans in the UK and more importantly increase the engagement frequency with the ever-growing fan community. We worked to break into the UK market and create an enthusiastic environment amongst key stakeholders in UK government, sports community, stadia, sponsors, broadcasters and media.
Working closely with the organisation, we have widened the NFL UK story away from the traditional sport media, to a broader entertainment, cultural and business audience while expanding the digital story under the campaign umbrella #OnlyintheNFL.