Just like the first few months of 2022, the digital world seems to be moving at high speed. Platforms have been testing and innovating; metaverse is a hot topic and TikTok became the world’s most visited website. With all of this in mind, it feels important to pause and reflect.

For me, purpose is already the top trend for 2022. Deloitte’s recent Millennial and Gen Z survey showed purpose and ethics are the most common reasons why these audiences change their relationships with brands and businesses – positively or negatively.

One campaign that has stands out is LadBible and Refuge’s campaign ‘She Is Someone’ which featured a striking piece of imagery used across social media and OOH (out-of-home) billboards, sharing the message that every woman who is a victim of violence is ‘someone’, whether that be a mother, daughter, sister etc. Using a powerful combination of online and offline content during Sexual Abuse and Sexual Violence Awareness Week, LadBible reached over 2.3 million people on social media and provided a clear call to action to raise awareness of Refuge’s helpline. Simplicity was absolutely key here to create impact, and the billboard partnership with Refuge showed them to be putting their ‘money where their mouth is’.

To satisfy this need to reflect after the first few months of 2022, we’re here with the latest Digital Digest. We have gathered our finest thinking on everything from the now infamous Molly Mae podcast appearance, to Christmas campaigns that ‘hit the spot’, Francis Bourgeois’ new fashion influencer status and the social media platform moves that matter, as well as making some strategic predictions for what’s coming next.

As always – we hope you enjoy the read!


Amy Williams
Head of Digital


Click to read Digital Digest Q1 2022