87% of Irish employees think it’s important for their CEO to be inspiring…

 …while almost three quarters don’t think they are.

In the age of personality and social media, it’s not surprising that leaders of large organisations can be perceived either as visionary talismans for success, or lacklustre liabilities, responsible for stagnation. But do we expect too much of them?   

In a survey conducted by Hanover Communications and Censuswide on the traits and values of CEOs, we asked 501 Irish employees currently working in companies of 50+ staff about the importance of various character traits in an ideal CEO or head of company.

Clarity matters more than ever, and almost three quarters (71%) of respondents agreed a CEO with a clear personality that everyone in the business understands is more likely to run a successful business.

Only 40% and 30% would describe the current head of their company as motivating and inspiring respectively

Specifically, they agreed that it’s important for the ideal CEO to be inspiring (87%), motivating (87%), and future-thinking (87%). In comparison, only 40% and 30% would describe the current head of their company as motivating and inspiring respectively – a stark contrast between an ideal leadership figure and the reality.

So even though leaders might be clear on intent, according to employees, they aren’t always practicing what they preach. 73% of Irish employees surveyed agree that their own company CEO, or the equivalent in their company, wants to have a positive impact and 64% believe their CEO or equivalent acts as role model but 1 in 8 (13%) aren’t sure they practice what they preach.

And while a CEO might be judged on much more than values and personality, employee views on their performance isn’t always positive. When asked to rate their own CEO or head of the company, less than 1 in 5 (20%) felt their performance would be deemed ‘excellent’, while just under a third of respondents would rate their performance from very poor to average.

The cult of the chief executive is by no means limited to big business – organisations large or small stand or fall on whether the leader at the top turns out to be a super-hero or an arch villain.

The research results were presented by Hanover Dublin at an event titled ‘The Cult of the CEO’. Commenting on the results, Lorna Jennings, Managing Director of Hanover Communications Dublin said “The media has had an enormous impact on our perceptions of CEOs and what makes a good one. The media shares the desire of its consumers to simplify complexity by identifying real people to serve as shorthand for what are, in reality, many-headed organisations.

Where 20 years ago you might have seen a short clip on RTE of a CEO’s latest unfortunate slip of the tongue or a stock tumbling mistake, today you can watch it replayed on social media, on RTE News Now and hear it cut down into animating broadcast clips with endless talking heads and commentators ascribing ever more significance to what began as a board room comment.

A more dangerous effect of the way we paint ordinary people as storybook characters is that they start believing it. Having told our chief executives that they are the company, it’s not entirely unreasonable of them to allow such delusions of grandeur to go to their heads.”

The online survey was conducted in February 2020 by Censuswide among a sample of 501 ROI adults currently working in a company employing 50 or more people.

*Important (Percentages for extremely important and important combined)
*Excellent (Percentages for 9 and 10 combined on a 10 point scale from 1 – Very poor to 10 – Excellent)
*Poor to average (Percentages for 1,2,3,4 and 5 combined on a 10 point scale from 1 – very poor to 10 – Excellent)