17 Jun 2021

Aleksandra Lugović joins Hanover Health as an Associate Director from GOPA Com. Brussels, where she was running global campaigns for the European Commission across the EU, US, Africa and Asia, including campaigns on new Regulations on Medical Devices.

She will support Hanover Health as the agency continues to expand its presence in Brussels and internationally. Aleksandra strengthens the team that is headed by Emma Eatwell, long-time Brussels public affairs and market access expert. Erin Hamid completes the senior team, leading with her international policy and global and EU communications expertise.

Prior to GOPA Com., Aleksandra established herself in Brussels by heading the Regional Representation of South Serbia to the EU for six years. She has also worked in media and events, organising high-level political conferences welcoming European Commissioners, MEPs, heads of state, C-suit, industry associations, media outlets and NGOs. Complex environments, multiple stakeholders, big picture and tailored strategizing is where she feels ‘at home’.

“It is truly a privilege to join the Hanover team and all those talented people that are part of it. My mission will be to foster an environment where we look beyond the current, already familiar challenges, and focus on what is most certainly coming. Interruption in business-as-usual caused by the pandemic, offers an opportunity for a new beginning. We will focus on continuing to position Hanover as a front-runner among integrated strategic agencies in Brussels in the post-covid era”.

Aleksandra holds a Doctorate Degree in Business Administration and is an accomplished piano player with a decade of performance experience.