12 Jul 2016

Hanover Group has launched The Playbook, a new creative communications agency to be led by Eddie May, co-founder and former MD of Threepipe. The Playbook will create and deliver game-changing communications for clients, with a focus on sport, active health, wellbeing and technology.

Eddie May joins as Managing Director of The Playbook, with Leigh Ireland, formerly of Pretty Green, joining as Creative Director. Gavin Megaw, Hanover’s Managing Director of Corporate and Brand Communications and a former Director of Marketing and Communications at The Football League, will be a Director. Launch clients include the NFL and the England & Wales Cricket Board.

Commenting on the launch, Charles Lewington, Hanover Group’s Chief Executive, said: “Hanover’s growth during the last five years has been exceptional. The Playbook enables us to become a full service communications group that delivers for the most exciting brands on the global stage. The Playbook, and the hire of Eddie May, is an important strategic investment for us. We believe there is a gap in the market for a creative communications agency that delivers deeper and more meaningful engagement for ambitious brands.”

Eddie May, Managing Director of The Playbook added: “This is hugely exciting; not many new agencies launch with a full team and big brands already onboard.  Our mantra is ‘Smart thinking that moves people’.  So much of what brands put out there fails to do that, often because it’s not based on a real understanding of the audience and what makes them tick.  We’ll be putting insight at the heart of everything we do, allowing us to build strategies and campaigns that actually make a difference.”