23 Mar 2021

Teodora Coste has joined Hanover as Strategy and Insights Director from Portland Communications where she was a Senior Strategic Planner and New Business Director.

Teo is a strategy leader with a strong vertical in research and analytics, experienced at empowering teams to design programmes rooted in robust insights that inspire creative campaigns and, ultimately build brands, and change behaviours.

She previously led the strategy and analytics function for Burson-Marsteller (now BCW) across EMEA.

Teo is an honorary editor of Data Journalism: Mapping the Future (2014), and she has advised numerous clients over the years on their marketing and communication strategies, including Unilever, Diageo, YouTube, Generali, AstraZeneca, Pfizer Global Health, GenesisCare, the Bill and Melinda Gates Foundation and the UN Development Programme.

“I am excited to be joining Hanover’s growing Strategy & Insights Unit, and be part of the exceptional work that the agency is known for” comments Teo.

“We all know we are living through the greatest challenge of our generation, but as we prepare for a new normal, it is now more important than ever that we bridge the gap between analytics, research, strategy and creative to help clients advance their purpose, build reputations and take stakeholders on the journey to driving new behaviours for a better world.”

Our analysis of the COP26 gap has already shown the opportunity for business to really interrogate the role they play, and to begin to recognise the value they create and the impact of their work. It is a tremendous invitation for business leaders and I look forward to working with clients and colleagues to bring it to life.”