Purpose & Culture

Disruptive technologies, shifting trends, innovative models and changing markets are irrevocably transforming culture, commerce and communications. These changes are relentless and rapid and a ‘new normal’ is being established in their wake.

For enterprises, institutions, individuals and organisations this presents both significant risks and substantial rewards. Amidst the demands, upheaval and uncertainty, it takes a certain kind of approach to contend with and capitalise on this ‘new normal’.

In this new landscape, everyone must adapt to survive and thrive.

Purpose is at the root of high performing cultures. And culture is your organisational operating system. It creates the foundation for all future innovation.

The stronger the culture, the less process a company needs. Your people can be trusted to do the right thing in the right way.

They become independent and autonomous.

They can be entrepreneurial.

They can take moonshots.

Problems come and go, but purpose-driven cultures endure.

We have developed NOWPROOF™, our cultural and commercial framework, to enhance reputation, relationships and returns.

NOWPROOF™ drives organisational alignment and clarity to:

  • Improve employee and customer retention
  • Bring strategy off the page and into the room
  • Turn innovation into real competitive advantage
  • Drive cultural change
  • Empower your leadership team to improve organisational performance
  • Refine your cultural, societal, and commercial narrative

This ultimately leads to increased organisational performance across every dimension.

To find how you can #NOWPROOF your business, email

THE Purpose & Culture NEWSROOM