Hanover

Trade Comms

We live and breathe FMCG. With vast experience in on- and off-trade PR, digital strategy, journalism and marketing, we work exclusively on understanding the issues affecting the people that sell your products.

We challenge our clients to think out of the box while working collaboratively to deliver the best solutions. Through events, video, social media and print, the trade team finds the best ways to drive interaction from retailers, pub and bar owners and foodservice operatives.

Our creativity was recognised at the 2018 Asian Trader Awards, where we won Marketing & Communications Agency of the Year, and the PRCA DARE awards, where we were shortlisted for Trade & B2B Campaign of the Year. Hanover Head of Trade Ella McIntosh has also been named as one of PRWeek’s 30 Under 30.

Like the rest of the company, we are driven by a culture of learning. Team members have completed secondments at Sainsbury’s head office, spent days working in the editorial offices of trade publishers, appeared on podcasts and hosted awards judging days. The desire to learn and improve filters through to our approach to communications.

We also spend time in store to understand how products actually work on shelf and going to industry conferences to uncover the trends that are driving sales and investment.

We currently work with some of the biggest names in FMCG, and have both won and been shortlisted for a number of awards.

 



If you would like further details, or wish to discuss a specific requirement, please contact Ella McIntosh, Head of Trade

Press office

Working with some of the biggest FMCG companies in the UK market means that we have a wealth of experience in maintaining a through-the-year trade presence, as well as being quick to react should something not go according to plan.

We create plans that deliver ongoing key messages, including long-form feature copy, reactive statements and press responses, planning and delivering entries for awards, and maintaining and re-aligning company and brand positioning.



If you would like further details, or wish to discuss a specific requirement, please contact Ella McIntosh, Head of Trade

Brand Campaigns

We’ve got extensive experience in getting retailers, foodservice operatives and pub & bar owners thinking positively about a new brand launch or brand campaign.

Whether it’s a new product launch or category-focused research, a brand activation or running a competition, we work with our network of industry experts to deliver impact and grow awareness.

Recent examples of this impact include working with retailers to create unique and bespoke ‘press releases’ and driving social media impact for big product launches.

 

 



If you would like further details, or wish to discuss a specific requirement, please contact Ella McIntosh, Head of Trade

Design

Creating advertisements with impactful design and relevant messaging is crucial when there are more than 200 companies vying for the reader’s attention in trade media.

We’ve created material, including online and print advertising as well as advertorials, that have delivered high-impact campaigns for new launches, in-store activation projects and broad category-focused pieces.



If you would like further details, or wish to discuss a specific requirement, please contact Ella McIntosh, Head of Trade

Digital & Social

Hanover has a specialist digital content team that can help advise on the best strategy for your business, whether it’s for social media channels like LinkedIn or Twitter, your category-focused trade site or engaging video content.

Through full-scale digital audits, we have worked with clients to develop digital strategy roadmaps and increase social media advocacy.

By understanding the market, your audience and the potential capability of online trade platforms, we have been able to deliver unique video and social campaigns that have gained real online traction and encouraged brand interaction.

Find out more about what the Hanover Digital team can offer B2B businesses here – or view the example below.



If you would like further details, or wish to discuss a specific requirement, please contact Ella McIntosh, Head of Trade

Events

A great event is about more than just getting people into a room on time. From venue-sourcing to full-scale stakeholder briefings and event set up, we know how to take the pain out of event planning. Whether it’s a product launch, celebration or breakfast briefing, we deliver events that drive interaction, advocacy and follow-up coverage.

We are also adept at providing world-class client support for conferences and internal meetings, helping to sculpt presentations and award submissions.

We regularly host our own breakfast briefing events, with key journalists and other industry figureheads presenting to key FMCG companies.



If you would like further details, or wish to discuss a specific requirement, please contact Ella McIntosh, Head of Trade

Media Buying

Clients and publishers alike repeatedly tell us that it’s our creativity that sets us apart. We are always looking for unique and innovative ways to display brand and company messaging.

The team buys media space in the right places, at the right times. We have relationships with the biggest titles in the on- and off-trade sectors that allow us to put together bespoke and thorough paid-for media plans that have driven real impact and results.



If you would like further details, or wish to discuss a specific requirement, please contact Ella McIntosh, Head of Trade

Advocacy

Effective communication is about creating advocates for a company and its brands.

By connecting through social media, building direct relationships with owners and operators in the on- and off-trades, and helping key influencers in different channels embed new products, Hanover’s team helps to increase advocacy for its clients and their brands.

Utilising our strong relationships with journalists, we create media advocates who have an implicit understanding of the brands we talk to them about, ensuring they distribute key messages to their audiences.

Alongside our trade expertise, we have access to a unique network of influencers and ambassadors that allows us to create targeted advocacy plans to help new launches gain traction in specific areas, or through specific types of business.

We can create plans that deliver incredible reach and long-lasting, provable sales success. This acts as a great complement to trade campaigns, as we can create an influencer network that helps to increase the impact of in-store and in-venue activations.



If you would like further details, or wish to discuss a specific requirement, please contact Ella McIntosh, Head of Trade

Share of Voice

Hanover’s share of voice analysis helps clients to see first-hand how their communications compare to their competitors’ and provides regular checks that to ensure that these are aligned with business strategy.

Hanover’s clients know more about what’s happening in trade press than any other suppliers in the market, thanks to our market-leading, always-evolving insight reports. We track what’s relevant to make sure that your communications are delivering what you need. We know what the market is saying.



If you would like further details, or wish to discuss a specific requirement, please contact Ella McIntosh, Head of Trade

Total Business Comms

Clients consistently praise the cross-agency integration that allows Hanover to deliver corporate, consumer and public affairs communications alongside its award-winning trade operation.

By knowing what’s going on across the client’s entire business, we can help align their messages with key business objectives, delivering an impactful integrated strategy while saving them time and money in the process.

To find out more about the full range of Hanover’s offering, click here.



To find out more about how the Hanover can join your trade, corporate and consumer communications, email Head of Trade Ella McIntosh

Trade team case studies
OUR THOUGHTS