Emma Greenwood


Emma provides leadership, expertise and strategic counsel for clients, bringing extensive experience of the UK healthcare environment. Emma is driven by working with organisations seeking to make a positive impact in society through their work in healthcare.

Emma has led numerous successful and high-profile integrated campaigns – with deep cancer experience from more than a decade at Cancer Research UK where she oversaw the organisations advocacy activity across the UK and EU, acted as a spokesperson for media and parliamentary enquiries, and led external engagement with senior Government decision makers. Emma has played a leading role in reviews and strategies that have led to meaningful and sustainable change in both the NHS and the UK science environment. She led the programme which developed the national cancer strategy for the Government and NHS England in 2015, which was subsequently integrated into the 2019 NHS Long Term Plan.