As Group Head of Content, Neal oversees the strategic planning, conception, creation and evolution of content across all channels, from digital and social to traditional media and print collateral for all corporate and public affairs clients within the Hanover Group. He also works closely with Hanover’s marketing communications consultancy The Playbook.
His comprehensive experience spans B2B, B2C and retail across digital, mobile, social, point of sale, print, direct marketing and CRM for sectors including automotive, telecoms, tech, IT, energy and resources, FMCG, fashion, food, financial services, travel, leisure and health.
Before joining Hanover he worked with London agency Spark44 on integrated content solutions for Jaguar and Land Rover, having joined from specialist automotive PR and events agency Torque.
Prior to that Neal spent 11 years within the content marketing division of Publicis UK, where he evolved from Editor-in-Chief to Group Account Director and ultimately Head of Digital. In the latter role his interest and passion for digital saw him build and manage a multi-disciplined digital content team from scratch. Under his leadership this team developed innovative and multiple award-winning digital and interactive content solutions, including the honour of the first ever digital winner of the Grand Prix at the International Content Marketing Awards.
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