Sarah has run brand building and reputational recovery campaigns for organisations in the UK and Australia for over twelve years. She has a strong understanding of how to land considered and impactful communications in the context of challenging business issues and thrives on building creative, integrated campaigns to help further business objectives.
Sarah specialises in helping clients to navigate high stakes moments and has managed live crises and issues ranging from privacy and data security breaches to regulatory challenges. She has deep experience of delivering crisis preparedness and training programmes and has designed and embedded crisis management systems for some of the biggest brands globally.
Her sector experience spans technology, non-profit, financial services and FMCG, and has seen her work with clients including Facebook, McDonald’s, Sky, PayPal, Microsoft, The Walt Disney Company, Budweiser Brewing Group, Barclays, and Macmillan.
Sarah joined Hanover from the strategy and communications team at Teneo, prior to which she worked in the London and Sydney offices of Edelman. She began her career in the private equity and capital markets team at Cubitt Consulting.