Teo is a strategy leader with a strong vertical in research and analytics, experienced at empowering teams to design programmes rooted in robust insights that inspire creative campaigns and, ultimately build brands, and change behaviours.
Her background spans across the marketing spectrum working in analytics, research and strategy roles in advertising and digital marketing, consumer and corporate communications as well as public affairs. Her clients have included Unilever, Diageo, Nestle, Netflix, YouTube, AstraZeneca, Pfizer Global Health, GenesisCare, the Bill and Melinda Gates Foundation and the UN Development Programme.
Most recently, Teo led the strategic planning function at Portland as part of a multidisciplinary concept-unit SPARC (Strategic Planning, Analytics, Research, and Creative), and before that she led the strategy and analytics function at Burson-Marsteller (now BCW) for the EMEA region. Teodora has an MA in Interactive Journalism from City University London, and she is an honorary editor of Data Journalism: Mapping the Future (2014).