The essence of strategy is to choose what not to do. For us, that means focusing on specific sectors to make the most of our deep expertise and experience. Specialising in these sectors enable us to hear the signal through the noise and detect the opportunity in any threat.
We design and deliver strategies that unlock insight, shape narratives, harness influencers, activate campaigns, navigate regulations and access markets.
From our offices across Europe and the Middle East, we adopt an integrated approach that connects the dots across channels, audiences and issues.
Everything we do is underpinned by rigorous research and robust measurement practices to ensure that we create outstanding returns for our clients.
Our independent status means we’re both agile enough to coordinate tactical responses in a crisis, and astute enough to create strategies for long-term success.
We also work closely with The Ecosystem, our proprietary network of like-minded independent consultancies globally.
Organisations face different communications challenges over the course of their product, campaign and business lifecycles. Both The Group and The Ecosystem have been designed to fulfil whichever needs emerge and develop.
Multiple enables ambitious entrepreneurs and enterprises to define their purpose, fire up their people and build platforms for growth.
The Playbook provides game-changing creative communications for sport, consumer and tech brands; challenging clients to Resist Ordinary in everything that they do.
The Ecosystem consultancies work together across boundaries on global and pan-European communications and public affairs briefs with a focus on excellence for clients.